Every year, around the world we go through Billions of pairs of thongs. That’s a lot of thongs! Thousands produced every minute of every day. Most of them are not recyclable, quickly ending up in landfill or oceans where they can last for over 1000 years, leaching many toxic chemicals.
However, the regular cheapo thong isn’t going anywhere soon, and even the best thongs can suffer the same shortcoming: they soften up and just when they are reaching peak comfort, the plug starts pulling through. Argh! So annoying, right? The thought behind this product is to address this single, everyday issue. If I can get this product out around the world and make a fraction of a percent of thongs last just 20% longer, that tiny slowing of the purchase cycle would save millions of pairs of thongs every year.